Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how lik97 ("we", "us", "our", "Platform") collects, processes, stores and protects personal data submitted by users ("you", "User") when accessing or using the website at https://lik97.cam. lik97 is an English-language online betting and casino information platform designed for Pakistani users, providing educational content on sports betting, casino games, PKR payment methods, bonus analysis and responsible gambling guidance.

By accessing or using lik97, you acknowledge that you have read and understood this Policy and that you consent to the data practices described herein. If you do not agree with this Policy, please discontinue use of the Platform immediately.

2. Definitions

For the purposes of this Policy, the following terms carry the meanings set out below:

• "Personal Data" — any information relating to an identified or identifiable natural person, including name, email address, IP address, device identifiers and behavioural data.
• "Processing" — any operation performed on Personal Data, including collection, storage, retrieval, use, disclosure, erasure or destruction.
• "Controller" — the entity that determines the purposes and means of processing Personal Data. For this Platform, lik97 acts as the Controller.
• "Processor" — any third-party entity that processes Personal Data on behalf of the Controller under a written agreement.
• "Cookies" — small text files placed on your device by the Platform to support site functionality, analytics and user preferences.
• "User" — any individual who accesses or uses the Platform in any capacity.
• "Third-Party Operator" — any external gambling or betting platform referenced on lik97 for educational purposes. Third-party operators maintain their own privacy policies independent of this document.

3. Data We Collect

lik97 collects Personal Data through multiple channels depending on how you interact with the Platform. The categories of data we may collect are set out below:

3.1 Data You Provide Directly

• Account registration data: name, email address, date of birth, country of residence (Pakistan by default for our primary audience).
• Support communications: content of messages sent to our support team via Live Chat, Help Center or email.
• Feedback and surveys: any voluntary responses you submit through Platform feedback tools.

3.2 Data Collected Automatically

• Technical data: IP address, browser type and version, operating system, device type, screen resolution and referring URL.
• Usage data: pages visited, time spent on each page, links clicked, search queries entered within the Platform and navigation paths.
• Session data: session identifiers, login timestamps and activity logs where account features are used.
• Cookie data: preferences and identifiers set during your visit — see Section 6 for full details.

3.3 Data We Do Not Collect

4. Data Processing

We process Personal Data for the following purposes:

5. Legal Basis for Processing

lik97 processes Personal Data on one or more of the following legal bases, depending on the processing activity:

• Consent: where you have given clear, specific and informed consent for us to process your data for a particular purpose, such as marketing communications or non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.
• Contractual Necessity: where processing is required to fulfil our obligations to you under these Terms — for example, account management and support delivery.
• Legitimate Interests: where processing is necessary for our legitimate business interests, such as improving Platform performance, conducting analytics and preventing fraud — provided those interests are not overridden by your data protection rights.
• Legal Obligation: where processing is required to comply with applicable law, regulation or lawful authority request.

6. Cookies & Tracking Technologies

lik97 uses cookies and similar tracking technologies to provide core Platform functionality, remember your preferences and collect analytics data that helps us improve the user experience for Pakistani users and international visitors alike.

6.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the Platform to function. These cannot be disabled without affecting core functionality. They include session management and security cookies.
• Analytics Cookies: Used to understand how visitors interact with the Platform — which pages are most visited, how long users stay and where they navigate from. Data collected is aggregated and does not identify individuals directly.
• Preference Cookies: Store your settings and preferences, such as language settings or content display choices, so they persist between sessions.
• Marketing Cookies (opt-in only): Used only where you have explicitly consented. These help us understand content engagement for non-targeted informational purposes. We do not use behavioural advertising cookies without consent.

6.2 Managing Cookies

You may control cookie preferences through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies or receive notifications when new cookies are set. Please note that disabling certain cookies may affect Platform functionality. For detailed guidance on managing cookies in your specific browser, refer to that browser's official support documentation.

7. Data Sharing & Disclosure

lik97 does not sell Personal Data to third parties. We may share Personal Data in the following limited and controlled circumstances:

• Service Providers (Processors): We engage trusted third-party service providers — such as cloud hosting providers, analytics platforms and email delivery services — to support Platform operations. These providers process data only on our instructions under written data processing agreements.
• Legal and Regulatory Requirements: We may disclose Personal Data where required by applicable law, court order, regulatory authority or other legally binding obligation. Where permitted, we will notify you of such a disclosure.
• Business Transfers: In the event of a merger, acquisition or sale of all or part of lik97's business, Personal Data held by us may be transferred as part of the transaction. Users will be notified of any material change in data controller identity in advance.
• Protection of Rights: We may disclose data where we reasonably believe disclosure is necessary to protect the rights, property or safety of lik97, its users or the public.

8. Data Retention

lik97 retains Personal Data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. The following general retention principles apply:

• Account data is retained for the duration of your account and for a reasonable period following account closure, to comply with legal obligations and resolve disputes.
• Analytics and usage data is retained in aggregated or anonymised form and may be held indefinitely for Platform improvement purposes.
• Support communications are retained for up to 24 months following resolution, unless a longer period is required by applicable law or ongoing dispute resolution.
• Legal compliance records are retained for the period required by the applicable legal or regulatory obligation.

When data is no longer required, it is securely deleted or anonymised in accordance with industry-standard data disposal procedures.

9. Data Security

lik97 implements appropriate technical and organisational security measures to protect Personal Data against accidental loss, unauthorised access, disclosure, alteration or destruction. Measures in place include:

• HTTPS encryption across all Platform pages and data transmission channels.
• Access controls limiting Personal Data access to authorised personnel with a legitimate operational need.
• Regular review of security practices and vulnerability assessments.
• Secure, reputable cloud infrastructure with data-at-rest encryption.

Whilst we apply robust security measures, no system is entirely impenetrable. You are responsible for maintaining the confidentiality of your account credentials. Please notify us immediately at [email protected] if you suspect any unauthorised access to your account or a security breach.

10. User Rights

Depending on your jurisdiction and applicable data protection law, you may hold one or more of the following rights in relation to your Personal Data:

• Right of Access: You may request a copy of the Personal Data we hold about you, along with information about how it is processed.
• Right to Rectification: You may request correction of inaccurate or incomplete Personal Data held by us.
• Right to Erasure: You may request deletion of your Personal Data where it is no longer necessary for the purpose for which it was collected, or where you withdraw consent and no other lawful basis applies.
• Right to Restriction: You may request that we restrict processing of your Personal Data in certain circumstances — for example, while a rectification request is being assessed.
• Right to Data Portability: Where processing is based on consent or contractual necessity and carried out by automated means, you may request a copy of your data in a structured, machine-readable format.
• Right to Object: You may object to processing based on legitimate interests or direct marketing at any time. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of the above rights, please contact us at [email protected]. We will respond within a reasonable timeframe and in accordance with applicable law. We may request verification of your identity before processing rights requests.

11. Minors & Age Restriction

lik97 is strictly for adults. The Platform is not directed at, and must not be used by, any person under the age of 18, or the higher minimum age required by the operator or license jurisdiction applicable to the gambling activity they intend to engage in. We do not knowingly collect Personal Data from persons under the age of 18.

If we become aware that Personal Data has been collected from a minor without verifiable parental consent, we will take immediate steps to delete that data and terminate the associated account. If you believe a minor has submitted Personal Data via this Platform, please contact us immediately at [email protected].

12. Pakistan Context & Local Law

lik97 primarily serves Pakistani users — including users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar — and is operated in English. Pakistan's data protection framework continues to develop, including the Personal Data Protection Bill and associated regulatory guidance. lik97 is committed to respecting the spirit of applicable Pakistani data protection law as it evolves.

lik97 does not claim to be licensed, approved or regulated by the Government of Pakistan, PTA, SBP or any Pakistani provincial authority. We do not claim that Pakistani payment providers such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah are affiliated with or endorse this Platform or any gambling activity. References to these providers are educational only.

13. Third-Party Platforms & Links

The Platform may contain references to third-party betting operators and platforms for educational and informational purposes. lik97 does not control the privacy practices of any third-party platform. These third parties maintain their own privacy policies, and we encourage you to review them before registering or providing personal data to any external operator.

lik97 is not responsible for, and does not endorse, the privacy practices or data handling of any third-party platform referenced on this site.

14. Policy Amendments

lik97 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law or Platform functionality. Amended versions will be published on this page with an updated effective date. We encourage you to review this Policy periodically.

Where changes are material — for example, a new category of data collection or a new third-party sharing arrangement — we will provide a prominent notice on the Platform for a reasonable period prior to the change taking effect.

15. Contact Us

If you have questions, concerns or requests relating to this Privacy Policy or your Personal Data, please contact the lik97 team through the following channels:

• Live Chat: Available through the Platform's Help Center — recommended for urgent data queries.
• Help Center: Self-service answers available 24/7 through the FAQ and Help Center sections of the Platform.
• Email: [email protected] — for detailed written privacy requests. Please do not include sensitive financial, payment or account credentials in email communications.

// lik97 · [email protected] · We aim to respond to all data rights requests within 30 days.